Fifteen Minutes with Enjoy Publishers Michelle Adams and Yvonne Mazzotta
By Enjoy Magazine
Get AcquaintedOctober 2014
PERSONAL: Michelle: Married for 21+ years; one daughter. Yvonne: Married to the famous James (at least at Famous Dave’s), sons Gianno, 16, and twins Corrado and Nicco, 12
JOB TITLE: Michelle: Co-owner, publisher, designer, accountant, whatever hat I need to put on. Yvonne: Coowner, publisher, creative director.
HOW LONG HAVE YOU LIVED IN REDDING? Michelle: More than 30 years. Yvonne: About 25 years.
HOW DID YOU TWO MEET? We started working together in 1992 at KMS Haircare and have worked together ever since.
WHAT MADE YOU DECIDE TO BECOME PUBLISHERS OF A REGIONAL MAGAZINE? Michelle: It was actually an idea Yvonne and her husband James had, based on another publication they had seen. They thought it would be perfect for our community. We saw it as an avenue to showcase all the great things about the North State.
WHAT DO YOU LIKE MOST ABOUT ENJOY MAGAZINE? Yvonne: I love that we get to learn so much about people and the amazing things they do. Also sharing our beautiful area and all its riches with our community.
WHAT DO YOU THINK HAS CONTRIBUTED MOST TO THE SUCCESS OF ENJOY? Michelle:
The community involvement of our team. Ronda has been an amazing cheerleader for us out in the community at so many local events and James has been doing Movies in the Park for the past seven summers plus the radio shows they do. And people seeing their friends and neighbors in the magazine… everyone loves seeing someone they know in the stories or ads.
WHAT IS ON THE HORIZON? Michelle: We’re getting ready to expand into different locations, starting with Visalia, Calif. and Glendale, Ariz. Yvonne: We are excited about opening more magazines and more stores! We want to spread the Enjoy!
WHAT HAS SURPRISED YOU MOST ABOUT THE MAGAZINE? Yvonne: How touched people are when we write about them. And how many times people recognize us when we are in public.
WHAT’S THE MOST VALUABLE LESSON YOU’VE LEARNED SINCE BECOMING BUSINESS OWNERS? Michelle: You can learn from every situation, good and bad, and sometimes you’ve just got to roll with things. Yvonne: Don’t take things personally.
WHAT HAS BEEN YOUR GREATEST REWARD WITH ENJOY? Michelle: Being able to build up our community and help get the word out about the amazing people and businesses in our region. Yvonne: When my family calls me to tell me how proud they are.
WHAT HAS BEEN YOUR GREATEST CHALLENGE WITH ENJOY? Michelle: Realizing
that things aren’t going to be perfect all the time. Yvonne: The greatest challenge is to know when to stop thinking about Enjoy. I can’t, I love it!
WHAT INSPIRES YOU? Michelle: People who are willing to give everything to change the world, who are not swayed by what people say but stick to their guns and get things done. Yvonne: Oh, gosh, everything! From walking up the steps to my sons’ school in Old Shasta and smelling the pines to our store vendors and their stories of custom-made products.
BEST ADVICE YOU’VE RECEIVED: Michelle: All in God’s time… which has served us well when we’ve had people want to rush us into decisions only to find out later after saying no that it would not have been a good decision for us as a company. Yvonne: If you love what you do, you will never have to work a day in your life.
WHAT DO YOU LOVE MOST ABOUT REDDING? Michelle: It would be hard to come up with
just one thing. I love the people here and being so close to nature. It’s actually quite amazing in my book to live fairly close to downtown and have deer eating in your backyard or turkeys hanging out across the street. Yvonne: The natural beauty and the entrepreneurial spirit.
IF YOU WEREN’T IN REDDING, WHERE WOULD YOU BE? Michelle: Somewhere warm and tropical, but I guess that would require a visit from the Publisher’s Clearinghouse Sweepstakes. Yvonne: Probably Portland, somewhere north, I am one of those crazy people who likes rain.
WHAT DID YOU WANT TO BE WHEN YOU GREW UP? Michelle: Oh, I think I wanted to be a veterinarian at one time, or a marine biologist, just so I could work with animals. Yvonne: I wanted to be a fashion designer.
FAVORITE QUOTE: Michelle: May you always be overwhelmed by the grace of God rather than by the cares of life. Yvonne: “Come quickly, I am drinking stars” — Dom Perignon
WHAT‘S SOMETHING THAT PEOPLE MAY NOT KNOW ABOUT YOU? Michelle: My nickname is Chip, because I’ve been told I have chipmunk cheeks… I guess it could be worse. Yvonne: I designed my own line and had a fashion show at the Hilton in downtown Los Angeles.
WHAT’S YOUR BEST CHILDHOOD MEMORY? Michelle: Camping trips with my family and close friends and Christmas at my grandparents. Yvonne: Sitting on my dad’s lap asking him to tell me about the cows. (My grandparents were ranchers.)
YOUR FAVORITE COMFORT FOOD? Michelle: Really good bread and butter—as many carbs as you can pack into a piece. Yvonne: Grandma’s fresh rhubarb pie with loads of whipped cream.
WHO HAS INFLUENCED YOU THE MOST? Michelle: My parents always supported, encouraged and loved me, letting me know I could do anything. And my grandmother instilled in me the power of prayer. She was a true prayer warrior. Yvonne: My parents: my mom’s wisdom and my dad’s work ethic and charm.
IF YOU COULD BE A SUPERHERO, WHAT WOULD YOU WANT YOUR SUPERPOWERS TO BE? Michelle: Well, if we’re sticking to traditional superhero powers and not making them up, I think flying would be pretty cool. It would make all the travel I want to do that much easier and affordable… as long as I had superhuman strength to take my whole family with me! Yvonne: To teleport. I just want to be “there.”
WHAT DO YOU TYPICALLY DO IN YOUR DOWN TIME? Michelle: Spend it with my family. Just being with them is my favorite thing to do. Yvonne: What down time? Did I tell you I have three boys? Give me a couple of years when they graduate. OK, I like to shop and look at skincare products.
NAME ONE THING THAT’S ON YOUR BUCKET LIST: Michelle: Travel to Australia/New Zealand. Yvonne: Front row of fashion week and I don’t care which one, New York, Paris or Milan.
WHAT IS YOUR GUILTY PLEASURE? Michelle: Ice cream. Or Starbucks whip cream. I could just order a cup of that, it’s so good. I don’t even need the coffee, but I guess that would look a little weird carrying into work.Yvonne: A beautiful cappuccino from my favorite coffee house.
FAVORITE MOVIE? Michelle: I love the “Lord of the Rings” Trilogy. Yvonne: “Out of Africa” with Meryl Streep.
WHO IS YOUR HERO? Michelle: My husband. I am so blessed to have someone who loves me so much, who is such an amazing father to our daughter, who gives me strength when I’m feeling run down or pulled in a zillion different directions or at the end of my rope. He gives me perspective and encourages me to fly. Who could ask for anything more? Yvonne: My husband. He is a brilliant man!
I AM A _____ (FIRST THING THAT POPS INTO YOUR MIND): Michelle: Goof ball. Yvonne: Creative.