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Enjoy Magazine

Slow Brew Coffee Bar at Enjoy the Store Red Bluff

11/26/2014 09:10PM ● By Melissa Mendonca

Third Wave Coffee

December 2014
By Melissa Mendonca
Photos: Michelle Hickok

Whether you take a seat at the window overlooking Main Street, set up at a table in the back, or belly up to the custom-made bar, Kate and Brandon Grissom hope you’ll stay for awhile to enjoy some conversation at their new slow brew coffee bar at Enjoy the Store Red Bluff.

“We wanted to create a space that was more of a gathering place,” Kate says of the latest addition. The space has caught on well as a wine bar serving the fruits of Manton’s Cedar Crest vineyard. Now conversationalists and coffee aficionados have a place to gather in the mornings and afternoons.

The slow brew bar features alternative brew methods which maximize the flavor profile of single-origin coffee beans locally roasted by Heritage (Shasta Lake City), Scout (Redding) and Northbound (Mt. Shasta City) Roasters. A fresh pot of Northbound’s popular Spoonbender roast is always available for people who want a quick cup on the run.

But if you have some extra time and would like to linger with friends (or hole up alone to write a letter or dream in a journal), let the baristas brew you a cup via a pour over, Chemex, Aeropress or Syphon method.

They will take a little longer to prepare, but the results offer unique tasting experiences. “Using the same beans, different brews open up different flavor profiles,” says Stuart Sutherland, director of Heritage Roasting Company.

“It’s an art and a science,” he notes as he carefully weighs out coffee beans to grind and then times their contact with water through the brew process during a training session. Sutherland spent two days in September teaching Enjoy the Store’s Red Bluff staff to become baristas. In the Third Wave of coffee, of which the brew bar is a part, emphasis is put not only on knowing how to brew a great cup of coffee, but also on acknowledging the country of origin of the beans and the farms at which they’re grown.

“These beans have been cared for and loved,” says Kate, noting that they have been kissed by honeybees during a two-day bloom, hand picked, hand sorted, carefully packed and shipped to the North State and then lovingly roasted by people she considers friends. “There’s a great responsibility in making a great cup of coffee.”

Kate and Brandon are new to the world of Third Wave coffee, “but we know it’s a culture we want to be around,” she says. “We’ve become so conditioned to taste strong, dark, black coffee. We’re having so much fun learning to taste the fruit.”

“Enjoy is a unique place,” she adds. “It’s always been our desire to create something that is not mainstream.” Storytelling has been integral to the Enjoy brand from day one. Just as Enjoy stores offer up the stories of local artisans, designers and agricultural producers, so too does the slow brew bar reveal the stories of those steeped in the local coffee culture. “It feels like an opportunity to align the local roasters and showcase them,” says Kate. “These are the type of people I want to be around,” she adds, rattling off qualities of the roasters at Northbound, Heritage and Scout that she appreciates. Passion. Authenticity. Helpfulness. Integrity. Commitment to community.

For the roasters, the appreciation is mutual. “Our vision for community is very similar,” says Sara Sutherland, café manager at Heritage Roasting Company. “Coffee is a unique culture and it’s really exciting to have that culture growing in the North State.”

Fear not if you don’t yet know your Chemex from your Syphon brews. The staff is there to explain, just as they’ve learned and are continuing to grow in knowledge. The coffee and the slow brew bar experience are there for your enjoyment. Great coffee guaranteed. Stories encouraged. Pull up a chair and linger awhile.

Enjoy the Store Red Bluff • 615 Main Street • (530) 727-9016