Fifteen Minutes with Kassie Johnson, Beauty & Fashion Vlogger
By Kimberly Boney
Get AcquaintedFebruary 2016
By Kimberly Boney
Photo Erin Claassen
Tell us a bit about yourself:
I’m originally from Nome, Alaska, but I’ve lived in Redding since 2002, when we moved here for my dad’s job. I went to Shasta High School and Shasta College, and to Chico State University for my bachelor’s degree in small business entrepreneurship.
When did you first fall in love with the art of makeup?
I’ve always been such a girlie girl. I was around 15 or 16 when I was invited to model in a fashion show for Deb, a clothing store that used to be here in the mall. My mom took me to the MAC cosmetics counter at Macy’s to have my makeup done for the fashion show and I fell in love with how the makeup transformed my face. I was a total MAC snob for years – I wouldn’t wear anything else. Any extra money I had was always spent on MAC makeup.
Did you take classes to learn how to apply makeup so beautifully?
I never had any formal training, but I would often visit the MAC counter to buy new products and with any $50 purchase, they would provide a complimentary makeup service. I’d have them explain the process to me as they were doing my makeup. I began to study YouTube videos and I’d Google unique color combinations and how to apply them. I began to realize that there were more makeup options out there aside from my MAC staples. Some of the drug store brands are really fabulous products.
How did you get started as a blogger?
I decided to start my own YouTube channel in October 2011. Some of my income comes from paid reviews – that’s one way that I make money. But I still buy quite a bit on my own because I want to maintain the authenticity of my channel. There is something to be said for spending your own money on something, even when you can get it for free.
You have more than 100,000 subscribers on your YouTube channel. When did you realize you were doing something big?
I remember being excited when I realized there were 500 subscribers. When I hit 50,000 subscribers, it was an “aha moment.” About seven years ago, I went to a women’s retreat. I had a lady tell me she felt like I was going to inspire women all over the world. I thought she may have had me mixed up with someone else because I was terrified of public speaking. YouTube became my platform, an outlet for me to share what I really love. I’ve been through a tough divorce, and that experience has helped me to be able to show other women how to get through the bigger, harder things in life. As I’m growing, I’m reaching women in completely different ways.
What message would you like to share with women?
Women really need to stop being mean to each other. Some women don’t know how to separate other people’s negative comments from who they are as a person. Just because you can have an opinion doesn’t mean that you should say everything that comes to your mind. There is so much more power in building each other up. Confidence comes from knowing who you are. I know who I am.
If we were to take a glimpse into your makeup bag, what would we find?
It’s a little bit of a mess. I make brush holders out of the glass left over from my Bath and Body Works three-wick candles and usually those are full of brushes that need to be cleaned. Some of my favorite products are Makeup Geek Eye Shadow, Urban Decay Naked Skin, Becca Backlight Priming Filter, Sephora’s Retractable Brow Pencil, and my hands-down favorite lip product - Colour Pop.
When you are not busy blogging, how do you like to spend your free time?
I have a 5-year-old little boy named Ethan. On days that I have him, I don’t work. We are either on an adventure, having Nerf gun wars or playing Legos. I love watching my shows – Chicago Fire, Grey’s Anatomy, Scandal. I love hanging out with friends and shopping, of course. During the summer I’m at Whiskeytown Lake or hiking.
Where do you see yourself in five years?
Personally, I would like to be married with a few more kids. Professionally, I’d love to see my channel at 500,000 subscribers. I’d like to collaborate with some bigger cosmetic companies, or develop my own cosmetic line.
Kassie Johnson, Beauty & Fashion Vlogger
Find Shades of Kassie on Instagram, Twitter and YouTube