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Enjoy Magazine

Eat, Shop and Enjoy Paradise

07/25/2017 11:00AM ● By Kimberly Boney

A Little Taste of Heaven

August 2017
By Kimberly N. Bonéy
Photos by Ronda Alvey

The rustic wooden sign with the painted white lettering reads, “You are ascending into Paradise” – and truer words were never spoken. Just a short drive up the Skyway from Chico, nestled peacefully in the foothills of the Sierra Nevada mountain range, is a small treasure of a town, aptly named Paradise. With a population of just over 26,000 people, Paradise, bristling with creativity, history and a distinctive passion for community, is bound to blow any preconceived notions about small-town living far out of the water. This self-sustaining community boasts some of the coolest shops, eateries and festivals in the North State, not to mention its stunning natural beauty. Here are just a few gems we’ve found there.


Celestino’s New York Pizza & Pasta – Let’s get one thing straight. It’s pronounced Chello-stino’s. And if you are looking for the most delicious slice of New York style pizza on the West Coast, you’ll find it here. We’re talking the perfect mix of cheese and red sauce with the crunchy-yet-chewy bottom that is truly beyond adequate description. But don’t stop at the pizza. The salads, sandwiches and full pasta menu will provide endless opportunities for your taste buds to take flight.  

6505 Skyway, Suite A  • (530) 876-0460

Ikkyu Japanese Restaurant – Named after the enigmatic Japanese monk, Ikkyu Sojun (1394-1481), Ikkyu is the first Japanese restaurant in Paradise. With wonderful service and an extensive menu offering in a casual yet elegant setting, it’s no wonder Ikkyu has people from all over the West Coast raving. Each dish is sure to come to your table as artfully plated as it is delicious. 

5225 Skyway  •  (530) 876-1488

Joy Lynn’s Heavenly Candies – As the name implies, these sweet little bits of heaven, made in Paradise, are divine. With a full range of chews, clusters, truffles, beer brittle, boxed sets and more, this small confectionery’s reputation precedes it – and not just in its home town. Joy Lynn’s candies have won awards from San Francisco to St. Louis. 

1183 Bille Road • (530) 872-9167 

The retail store is open October - May


Bobbi’s Boutique – This elegant boutique is the perfect counter to the oft-held belief that “small towns don’t do fashion.”  With a stunning offering of designer clothing and accessories, featuring brands like Habitat, Fresh Produce, Holly Yashi Jewelry and Hobo, Bobbi’s Boutique draws fashionable women from the Paradise Ridge and beyond. 

6181 Skyway • (530) 876-0877

Déjà Vu of Paradise – Spend an hour or a whole day perusing antiques, vintage and up-cycled items, collectibles and garden art. Divided into individual vendor booths, this place has something for every treasure hunter – and something from every era. The warm and welcoming staff will have you adding items to your purchase on the merit of their kindness alone. 

480 Pearson Road • (530) 413-9648

Heaven Scent Candles & More – What began as a fledgling local candle-making business for two sisters has evolved into a sweet and unique collection of gifts, garden items and home décor. The only thing more heavenly than the merchandise is the friendly atmosphere. 

6177 Skyway • (530) 877-2900

House of Color – Since 1973, House of Color has offered its customers unique custom matting and framing options, in addition to a full range of art supplies. Place your most treasured memories into the hands of a certified master framer with more than 40 years of experience. 

700 Fir Street • (530) 877-4637

Paradise Crafts & Gift Shoppe – This small but mighty craft shop is sure to inspire your inner artist.  High quality fabrics, yarn, beads, jewelry findings and a stellar collection of vintage Czech glass buttons are just a few of the treasures to be found here. Bring your current creative project and take a seat at the crafting table at the shop. You’ll be in good company. 

698 Fir Street • (530) 877-7826

Paradise ROCKS! – New to the retail scene, Paradise Rocks offers crystals, minerals, fossils, succulents, gifts, hand-painted rocks and more to rock lovers of all ages. Passionate about supporting her community here on the Ridge, the owner named her shop Paradise ROCKS! “because it does!”  

5660 Skyway • (530) 762-9406


Johnny Appleseed Days – You’d be hard-pressed to find a better apple pie than the ones baked with love just in time for this annual festival in October, celebrating the history of apples on the Paradise Ridge. Get there early enough to snag a slice or a whole pie or you’re likely to miss your chance – the pies sell out every year.   Round out the day with a full line up of entertainment, artisan-made crafts and kid-friendly fun. 

Terry Ashe Park – 6626 Skyway • (530) 877-9356

Gold Nugget Days – In celebration of the 54-pound gold nugget found in Magalia in 1859, every April the community comes together to enjoy a parade, craft fair, food, entertainment and good family fun. Special events take place at the Gold Nugget Museum, Terry Ashe Recreation Center, Old Magalia and other locations around Paradise. • (530) 872-8722

Paradise Chocolate Fest – Every May, Paradise abounds with chocolate goodness. From the Chocolate Thunder Motorcycle Run to a chocolate pancake breakfast – and countless events featuring the good stuff all week long – you can trust that your sweet tooth is coming in handy. Proceeds benefit local youth non-profit organizations. • (530) 342-4896