Santa Pub Crawl in Downtown Redding
By Kerri Regan
Ho Ho Ho
By Kerri Regan
Hundreds of Santas will soon take over the streets of downtown Redding, and you’re invited to grab a beer and join the fun.
Viva Downtown’s inaugural Santa Pub Crawl is set for Dec. 16 from 7 pm until participating pubs shut down for the night. “We saw larger cities doing this event, and we thought, why not have one in Redding?” says Viva Downtown Event Coordinator Joe Shipman, who sought wisdom from the coordinators of Reno’s highly popular Santa Pub Crawl. “We wanted to do something fun for the community at Christmastime, and this is right in our wheelhouse.”
Tickets are $15 and can be purchased in advance on Viva Downtown’s website (up to 500 tickets will be sold). On the night of the event, patrons (who are strongly encouraged to dress like Santa) will check in at the Viva Downtown office next to the Cascade Theatre, where they’ll receive a “holiday swag bag” and a map of participating pubs, which will be offering discounted drinks to pub crawlers. A digital map will also be available so people can scan it and see where to go. “Then you can hit the town,” Shipman says.
More than 10 pubs are expected to participate, all of which are within walking distance of each other. “We think it will really open people’s eyes that it is a short walk to go to all the downtown locations,” Shipman says. “It’s a quick, five-minute walk from one side of downtown to the other.”
He also hopes it will introduce folks to places they’ve never been before. “Events like this get people to expand their drinking establishments, to go to a bar they might not usually go to,” Shipman says. “It’s on the list, so they pop in there and say, ‘Wow, this place
is really cool.’ We have some new places downtown, and places under new ownership, so it’s a good opportunity to expose those places, as well.”
Shipman has lived in the North State since 1998, with the exception of his time in college. “Events like this, like Hops and Shops, get everyone out to walk around. You see your friends you haven’t seen in
a while and catch up with them,” Shipman says. “Redding is still a small town and it seems everyone knows everyone. When you’re down here, you recognize faces and everyone is here for the same reasons – they love the area, they love our community and our atmosphere. It’s pretty cool to see.”
Dust off your black boots, pull out your red hat and coat, and practice your “ho, ho, ho.” There’s a holly, jolly pint waiting downtown just for you.
Santa Pub Crawl • December 16, 7 pm - close