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Enjoy Magazine

Downtown Details — August 2020

07/28/2020 07:47PM ● By Enjoy Magazine

Downtown Details

By The Viva Downtown and Enjoy Teams
August 2020

Plans for a Shady Downtown
It’s no secret that one of the 11 herbs and spices in the proprietary blend that makes up Redding is beautiful lush greenery. In well-developed urban settings, trees set the scene and provide the backdrop, roof and character missing from the barren open landscapes of parking lots and shopping malls.  With the drought years of 2014-2017, many long-lived downtown trees did not survive and required removal.  With a love of trees and a 39-year run as a “Tree City USA,” the City of Redding’s Community Services Department sought grant funding to plant and establish 100 new trees in the downtown core. A $256,000 grant from the CAL FIRE Urban Forestry program and matching funds provided by The McConnell Foundation paid for the $160,000 project. The remaining funds allow for hand watering, establishment care, and hundreds of other new trees planted in city parks. As the trees mature in place, Redding will enjoy the benefit of energy-saving shade, increased walkability, carbon sequestration, and the social and economic benefits of a greener, more vibrant downtown.

~Travis Menne, Community Projects Manager, City of Redding


In the Know with Joe

Joe Shipman - Viva Downtown Event Coordinator

Restaurants Grateful for Community   

No doubt the coronavirus has slowed our local economy from thriving as it was just a few short months ago, but two downtown restaurants have seen a spike in business since the re-opening.  “The community support has been strong and people are understanding about new cleaning procedures,” says Brenon Odell of Market Street Blade & Barrel. Restaurant owners have taken new cleaning and operating procedures to the forefront of their business to better serve our community and offer the cleanest experience possible for patrons. Seng Saechao at Fusion Lounge says, “We can’t believe the amount of to-go orders we receive. More than ever.” We look forward to seeing the thrive of business return in downtown Redding as new developments continue and Redding’s economy regains its stride.


Downtown Business Spotlight

A Planned Affair, Inc. | A Planned Affair Event Rentals

Pictured: Marlene Woodard - A Planned Affair Owner

As a full-service event planning, draping and rental company whose team holds over 24 years of experience, A Planned Affair is Redding’s go-to for events. In 2019, they acquired Redding Tents and Events and now offer the largest variety of rental inventory in the North State. Their rental products, equipment and staff are equipped to meet all customer needs, whether the event is an intimate cocktail party or a large formal wedding. With a team of all-star event planners and designers who happily work alongside customers to coordinate event details, customers are ensured a smooth, flawless outcome for their special day.

1270 Market St., Redding  • (530) 222-2000


Downtown Business Spotlight
Theory Collaborative

Pictured: Sam LaRobardiere - co-owner/head roaster

By serving locals world-class coffee in a friendly atmosphere, Theory Coffee Roasters have put Redding on the map as a coffee destination. Their cafe was featured in Food and Wine Magazine as one of the top 100 cafes in the U.S. Additionally, they landed a spot in Fresh Cup Magazine’s top 30 coffee roasters in North America based on competition results. The team at Theory Collaborative is both proud and excited to serve locals their award-winning coffees!

1250 California St., Redding  • (530) 710-8345 •